A product’s ultimate success is usually determined in its first year after launch. All the elements of the launch strategy, including the salesforce focus and allocation, must be planned well in advance and carefully orchestrated.
Many different decision makers can influence product adoption, particularly at market launch. Influential opinion leaders, technology assessment analysts at leading institutions, patient advocacy groups, and patients can be identified through creative market segmentation. Triaging these targets allows for the most efficient deployment of sales and marketing resources.
View our Launch and Salesforce Strategy case examples.