Donna Hochberg: “One of the biggest challenges to commercializing a new research or diagnostic technology is clearly identifying your true target customers. We’ve had a number of recent successes assisting our clients in creatively segmenting customers into easily identifiable and targetable groups, deploying sales reps to the most productive prospects and thereby enabling more effective launch.”
Mark Speers: “It is very fulfilling to be involved with clients periodically as they advance their technologies and see opportunities to refresh their competitive and customer intelligence. Over the course of several years, we assisted a client in the decision to invest in a nascent technology, develop the market to adopt the new technology, and prepare for an exit. The company was recently purchased by a large, established IVD player for several hundred million dollars.”
Gary Gustavsen: “A key focus area for the practice recently has been global commercialization of companion diagnostics. We recently completed a large project for a major biopharma that further validated the need for a globally-orchestrated, but locally-tailored strategy. The barriers to CDx adoption across markets are so unique; every country needs its own set of tactics.”