Whitepaper | 3/1/2020
Launch Costs—Spend Wisely: First-In-Class and Follow-On Launch Cost Analysis
By Wyatt Gotbetter, Dean Giovanniello, Mike Davitian, Alexandra Young, and Steven Chang
Successful launch planning requires appropriate financial and resource planning. Launching a drug is a high-stakes and high-cost endeavor that requires the coordination and execution of many cost-intensive activities across different functional areas over multiple years, pre- and post-launch. Efficient and effective launch planning is critical to ensure the long-term commercial success of a new product. Health Advances conducted an extensive launch cost analysis based on products launched between 2012-2017.