Product launch is the initial critical component of product commercial achievement. The ultimate success of a product is often determined within the first year of launch. Each element of brand strategy and launch planning, including field team focus and resource allocation, must be deliberated and planned well in advance.
Many different decision makers can influence product adoption, particularly at market launch. Influential opinion leaders, prescribers, patient advocacy groups, and payers can be identified through innovative market segmentation. Triaging these key customers allows for the most efficient deployment of sales/marketing and medical affairs resources. Health Advances develops strategies and tactics tailored to products / clients unique needs in the market.
In addition to these capabilities, the Health Advances has developed the Launch Optimizer. This Excel-based planning tool integrates Health Advances launch expertise in an easy-to-access resource. The Health Advances Launch Optimizer is a powerful tool that can provide comprehensive support for launches by setting tangible milestones and timelines, as well as tracking the interdependencies between critical milestones and key activities.
View our Launch Excellence case examples.