Which indication? Which product features? Which customers? What price? How to promote? From initial discovery through market launch, our clients are constantly challenged to refine product position. Early answers often afford clients refinements to their development plans that increase the commercial potential of the products.

Successfully positioning a new product requires a thorough understanding of the subtleties that drive adoption in a given market segment. Health Advances’ ability to assemble a fact base, define assumptions, formulate hypotheses and incorporate that information into a dynamic model enables our clients to make reliable, informed decisions, avoid future surprises and optimize product value.

  • Current treatment options and unmet needs
  • Competitive analysis
  • Product features and benefits
  • Label claims and trial design
  • Development priorities

View our Product Positioning case examples