Women's Health

A leading diagnostic manufacturer wished to identify diagnostic tests in the obstetrics space to complement its current portfolio and evaluate potential BD targets. Through interviews with clinicians in the US, 5EU, and Australia, our team first performed a landscape assessment to understand current testing paradigms, evaluate unmet needs, and identify emerging diagnostic products and companies. The team then prioritized the product companies and performed a comprehensive assessment of the three most promising targets. Our resulting recommendations guided our client to pursue discussions with several of the identified companies.

Working closely a leading consumer digital health company specializing in wearable devices, we developed a strategy to win in the market for digital solutions for pregnancy and baby care. Building on deep understanding of the client's core capabilities and a robust assessment of industry trends, the competitive landscape, and customer needs, we created a complete strategy for developing and marketing digital solutions to expecting and new parents, including use cases, value proposition, positioning, product roadmaps, channel strategy, and revenue projections. The analysis included detailed mapping of the new parent journey, including health events, emotional triggers of purchasing and behavior change, and purchasing patterns.