Capital Equipment
The Equipment and Tools Needed to Provide Meaningful Patient Care
As the workhorses across inpatient, outpatient, ASC, and office settings, capital equipment provides the tools needed for clinicians to deliver meaningful patient care. However, the longer lifespan and the high cost to purchase come with a set of considerations and trends unique within the healthcare industry.
At Health Advances, our Medtech practice leaders partner with you to better understand not only the unique aspects of capital equipment, but also the impact that underlying industry trends will have on this product category, with our ultimate goal being to improve patient care and drive value to your business.
Your Market, Your Customer
There is nothing more powerful than understanding your market and your customer.
We are experts in gaining nuanced insights on your market within capital equipment, including:
- Purchasing and selection process
- Key stakeholders and decision-makers, including the Value Analysis Committee and CFO
- Key features in product selection
- Facility budgeting and return on investment
- Requirements for connectivity within the facility
- Role of sales reps and company support
- Pricing models
- Reimbursement and coding
- Utilization trends
- New product innovations
Understand the customer so you can design and deliver a winning consumable product, instrument, or supply.
Salient Industry Trends
Healthcare providers are facing an ever-changing set of imperatives, incentives and trends that impact capital equipment. To name just a few:
- Care has continually shifted to the outpatient setting, and ever further outside the hospital to ASC and office settings where patient volumes may impact capital purchasing and pricing models
- Consolidation of hospital facilities could lead to a potential decrease in capital equipment in that setting
- Advances in robots have continued and certain therapeutic areas are now seeing significant development
- Cost pressures remain at the forefront of facility budgeting in a post-pandemic world, often increasing scrutiny on large capital purchases
See the macro trends impacting capital equipment so you can stay ahead of them.
New Opportunities
Capital equipment is never just about the product. We put the product in context of the greater medtech continuum of care.
Identify opportunities to unlock additional value and create sticky customer relationships.
Capital Equipment Case Studies
A global manufacturer engaged Health Advances to conduct a comprehensive market, competitive, and growth strategy in the surgical navigation space in the US, Germany, France, and Australia. The Health Advances team conducted robust primary and secondary to assess the surgical navigation, augmented reality (AR), virtual reality (VR), and robotics markets, historic utilization and growth, competitive dynamics, and future outlook. Armed with key insights, Health Advances identified and recommended specific market entry strategies including a list of specific acquisition targets. The client used recommendations to inform their investment decisions.
A medical device manufacturer asked Health Advances to investigate the European market for urinary stone treatment devices and to evaluate the opportunity for a specific product to inform capital and disposable sales forecasts and the marketing strategy. Our team conducted in-depth interviews with urologists and hospital administrators in EU5 countries, completed a survey of urologists, and performed detailed secondary research. The primary and secondary research informed a detailed EU kidney stone market model and sales forecast. The resulting forecast and strategic insights enabled our client to make informed business decisions for the product in Europe.
Capital Equipment Leadership
- Biotech & Pharmaceuticals
- Diagnostics, Research Tools, & Precision Medicine
- MedTech
- Digital Health & Enterprise HIT
- Investors
News
7/23/2019
Launch of Health Advances Asia Limited Extends APAC Capability
The opening of Health Advances Asia Limited leverages the firm’s 20+ years of experience in the Asia/Pacific region to help both local and multi-national companies looking to expand their global footprint.
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2/6/2019
MedTech Expert, Tracy Walters, Promoted to Partner
We are delighted to announce the promotion of "Tracy Walters":/leadership/#tracy-walters to Partner of the firm. Tracy has excelled during her 12.5 years with the firm as one of the senior leaders of the MedTech Practice working with a wide variety of medical device clients ranging from small start-ups to some of the largest public companies in the industry. She is particularly accomplished in product forecasting, financial modeling, and international markets.
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11/20/2018
The Boston Globe Names Health Advances a Top Place to Work for 2018
Health Advances has been named one of the Top Places to Work in Massachusetts in the 11th annual employee-based survey project from The Boston Globe.
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7/11/2018
Health Advances Team Publishes Compelling Payer Budget Impact Analysis for Tactile Medical
"Julia Gaebler":/leadership/#julia-a-gaebler-phd, Partner, led a team (including Adam Cohen, Engagement Manger; Jessica Izhakoff, Consultant, and Laura Gullett, Senior Analyst) to assess the budget impact to a US commercial health plan of providing access to the Flexitouch (FLX) advanced pneumatic compression device to lymphedema patients with either comorbid chronic venous insufficiency or frequent infections.
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7/11/2018
Health Advances Team Publishes Compelling Economic Data for Tactile Medical
"Julia Gaebler":/leadership/#julia-a-gaebler-phd, Partner, led a team (including Michelle Lerman, Engagement Manager; Jessica Izhakoff, Senior Analyst, and Laura Gullett, Senior Analyst) to analyze the economic outcomes and medical resource use associated with Tactile Medical’s Flexitouch device vs. alternative therapies for phlebolymphedema patients.
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6/1/2018
Health Advances Celebrates 26 Years
In June of this year, Health Advances will celebrate its 26th Anniversary of supporting clients in the healthcare industry.
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6/1/2018
Health Advances’ San Francisco Office Celebrates Ten Years
Health Advances recently celebrated the 10th anniversary of our San Francisco office. The success and rapid growth of this office reflect the strong relationships we have built with clients across biopharma, diagnostics, medical devices, digital health, and private equity.
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2/15/2018
Health Advances Hires Three Vice Presidents
Darcy Krzynowek, Balazs Felcsuti, and Ruggero Rossi recently joined Health Advances as Vice Presidents in the Boston area office. “We are delighted to be able to attract these three talented industry leaders to complement our management team. Each of them brings unique skills and experiences that will expand our offerings to clients and enrich our consulting teams,” explained Paula Ness Speers, Co-Founder of Health Advances.
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1/18/2018
Winners of the Boston Pediatric Device Strategic Partner Challenge Unveiled
"The Boston Pediatric Device Strategic Partner Challenge(BPDC)":https://www.bostonpdc.org/ attracted an eclectic applicant pool of entrepreneurs and innovators from around the globe.
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9/11/2017
Health Advances Partners with Boston Children’s Hospital to Launch Pediatric Device Challenge
Health Advances is proud to be a provider partner to the Boston Pediatric Device Strategic Partner Challenge! This Challenge addresses the critical need for pediatric device development, and we are thrilled to partner with the Boston Pediatric Device Consortium and the Innovation & Digital Health Accelerator at Boston Children’s Hospital to promote this exciting opportunity – see full press release "here":http://www.prnewswire.com/news-releases/boston-childrens-hospital-and-boston-pediatric-device-consortium-launch-pediatric-medical-device-challenge-300517063.html.
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4/19/2017
Health Advances Honored by Forbes as One of America’s Best Management Consulting Firms
Health Advances has been honored by Forbes as One of America’s Best Management Consulting Firms for 2017.
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2/16/2017
Health Advances Celebrates 25 Years
In June of this year, Health Advances will celebrate its 25th Anniversary of supporting clients in the healthcare industry. We are proud of the fact that the company has stayed true to its initial vision of helping clients commercialize meaningful new products and services that improve the quality and cost-effectiveness of healthcare. We are also proud of the talented employees and alumni/ae who have helped build the firm’s reputation for responsiveness, insight and integrity.
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