Women’s health continues to be a complex market. At times, OB/GYNs act as PCPs and their knowledge and expertise must span across many indications. In other situations, patients are relying on OB/GYNs to act as specialists to perform complicated procedures (including less invasive or office-based procedures due to reimbursement incentives). In addition to the OB/GYNs, there are multiple other specialists that are actively involved in the care and treatment of women and the interaction between these specialists must be clearly understood when evaluating markets. Health Advances’ extensive knowledge of women’s health, reimbursement anomalies, and complex referral patterns provide a strong foundation to analyze new market opportunities and to develop strategies for growth.

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