Darcy Krzynowek

Darcy has over 20 years of strategic healthcare consulting experience, having advised medical device, biopharma, and healthcare consumer clients in the areas of new product development, market access and commercialization strategies.

At Health Advances, Darcy partners with clients to create and capture the full value of their medical devices, supplies, and services in acute, ambulatory, long-term, and home settings globally. With expertise across multiple therapeutic areas, she has particular interest in wound care, surgical/acute/trauma wound hemostasis and closure, orthopedics, surgical devices and supplies, and other devices and equipment used in the hospital, outpatient centers or home. She has overseen several direct-to-consumer device projects. Darcy brings deep experience in market research techniques, especially the value of emerging methods, like Social Listening, as well as quantitative methods in pricing and trade-off analyses. She leads Health Advances Market Insights Group.

Prior to Health Advances, Darcy was a Principal in GfK’s Market Access Practice, co-leading the Medical Device Center of Excellence. In this role, Darcy led projects related to coding, coverage, reimbursement, and pricing strategies as well as the development of tactical materials to convey value for medical devices and prophylactic vaccines. She has extensive experience in primary and secondary market research to support evidence planning, value story development, pricing and forecasting. She has also held consulting roles with increasing responsibility at Abt Associates, Arthur D. Little and Decision Resources Group (DRG) Consulting. Darcy earned a BA in psychology from Bates College.