As medical device markets become increasingly competitive, executives must strive to ensure their products’ value propositions are compelling in the context of clinical data requirements and ever-evolving referral patterns, reimbursement, and treatment changes.

Health Advances works with clients to evaluate market opportunities in the context of these dynamics to maximize the commercial potential of medical technologies. We address the full range of product sophistication from single use disposables to complex, expensive chronic implants and capital equipment.

Typical Projects in the Medical Device Industry Include:
  • Market assessment
  • Product growth strategies
  • Product positioning
  • Application prioritization
  • Pricing, reimbursement, and system economics
  • Partnership strategy
  • Corporate and business unit strategy