Medtech Platform Technology
Our project team assessed the opportunities and hurdles for a novel mechanical thrombus ablation device across multiple indications.
Situation
- The use of mechanical thrombus ablation varies across indications.
- The availability of alternative procedures and the differences in clinical outcomes results in different degrees of unmet needs and pricing opportunities in each application.
- The client asked Health Advances to assist in prioritizing the development of the applications.
Critical Questions to Address
- What are physicians’ views of mechanical ablation (including the current state of clinical literature supporting use) across indications relative to other methods for managing thrombus?
- How do the unmet needs compare across indications and impact the potential pricing and adoption?
- What is the market potential and hurdles to adoption for each potential indication?
Health Advances Approach
- Segmented and sized the relevant market segments through primary and secondary research.
- Conducted a thorough clinical literature review and an extensive interview program with community physicians and KOLs to assess each indication and clinical data required to catalyze adoption.
- Reviewed the system economics for each indication to estimate potential value-based technology price points.
Results
Prioritized the development of each indication based on market potential while considering the cost and time required to develop compelling clinical data to drive market adoption.
