Employer Health

Health Advances worked with a large, regionally focused multispecialty provider group in order to identify programs and services that could be offered directly to self-insured employers. Our team assessed the competitive landscape of add-on health and wellness benefits, conducted phone interviews and a survey with self-insured employers, and evaluated the landscape of employers in the region to identify and prioritize a list of opportunities. Our client pursued the top two to three identified opportunities, in order to build relationships and defend patient volumes for large employers in the region.

Health Advances developed a comprehensive commercial strategy for a digital behavior change and weight loss platform focused on US employer buyers. The strategy included a deep analysis of the market and competitive dynamics during a time of rapid consolidation and change. The team evaluated key stakeholder preferences and specific pricing dynamics. The commercial strategy set forth a concrete set of positioning guidelines in conjunction with a company rebrand and relaunch to the market as well as a tuck-in acquisition of a digital behavioral health / mindfulness platform.

As part of broader strategic support, Health Advances was asked by a private equity client and their portfolio company to evaluate a potential acquisition in the mindfulness space to support the client's existing digital health platform focused on weight loss and chronic condition management. Health Advances used primary research with HR Benefit executives and insurance brokers to understand the competitive landscape and customer unmet needs. The findings were synthesized into recommendations that aided in making an acquisition offer as well as a strategic roadmap to integrate the two products to maximize value.